So – according to the temple preists of the goddess Market Research it’s the annual festal season. This used to be a fixed feast but of late it has been shifting and becoming a movable feast – that must naturally terminate on the historic date because then its the leave taking of the feast (also known as the January Sales) which lasts until February when the goddess decress that the next festal cycle begins in honour of St. Valentine.

Here in London the minions of the Goddess were so ecstatic at being able to serve her this year that they actually pushed the envelope for the festal season that little bit further and started laying out the decorations the first week of October! (sigh)

Anyway, last night G and I were having a moment of remembrance (enjoying the memory of this wonderfully imagined ad) I thought I would share it – and see what theological reflection it inspires.