A regular posting schedule gives readers the confidence to keep checking in, and to keep contributing with their ideas and responses. It keeps the conversation fresh, and the momentum going. It builds “community”. Without a regular flow of new posts, new ideas to explore, readers stop visiting (or visit less often), conversation stops, and before you know it – your vibrant interesting blog is quite dead.

Integrating regular posting into your blog-discipline takes a little thought. A blog collective (multiple authors) will have an easier time of this than a single author site.
Keep in mind that you’re aiming for a “base-line” X posts per week (or for the more ambitious X posts per day); anything over that number is a bonus. Be careful not to overwhelm your readers with posts – just as it takes time for you to produce them, it takes as much time for readers to digest, and hopefully comment on them (here is where the word limit discussed earlier comes into its own). If they feel it is too much work they’ll either go silent, or abandon your site altogether.

I keep a folder of half written posts, ideas, and notes (often gleaned from your comments). I sit with these pieces and develop them over time – but they also come in handy for those days when I really don’t have the time or energy to make my rounds of news and theology sites for inspiration. This bank of posts ensures that I can stick to the discipline of writing and posting without being overwhelmed myself.