Thanks to Lyngine for forwarding this rather interesting article from Newsweek to me. Lisa Miller (the article’s author) writes that a recent Pew Forum study shows that 7 percent of Americans worship in small groups in house churches rather than attending larger gatherings/congregational settings.
The article goes on to explore some of the reasons – the era of the mega church is over, one size does not fit all when it comes to worship & spirituality, and the rigid institutionalism of “traditional” denomonations distracts and deterrs the faithful.
What was interesting to me however, from an OC/IC perspective is the analogy between mega-church and micro-church and big brand beer, and micro-breweries. A bit flimsy at first but lets think about the branding ideas, the backround imagery for a moment. When you think micro-brewery, you think small, local producer, you think quality, traditional manufacturing but quirky enough to bend a bit here, and be flexible there.
Hmmm . . . perhaps this is not such a bad analogy aferall. Perhaps this is a decent working image set for an indie community to use to draw up an outreach plan for 2010?
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